Design
A call about your clients and positioning, then page messaging and design directions built from your brand.
Positioning, brand and design
Scali
Has your business outgrown its website?
Website design and development for founder-led consultancies, advisers and specialist B2B firms, so your site shows the expertise your clients already pay for.
01One personStart to finish
02About 5 weeksFirst call to launch
03Built from your brandAdd the brand elements you need
04Yours to keepDomain, files and copyright
I can help
Is this you?
Your work has moved upmarket, but your site still looks like year one.
Prospects book a call just to work out what you actually do.
Most work comes from referrals, and your site doesn't back them up.
You look interchangeable with every other firm in your field.
Your offer has changed, and the website never caught up.
You've meant to sort it for months.
If any of these sound familiar, you’re in the right place.
Studio
Your brand and website, working together.
Every project starts with a design phase built around your brand. If parts of it need work, add only the brand elements you need.
- Logo
- Colour
- Typography
- Imagery
- Tone of voice
Our work
The work does the talking.
Concept builds and client work. Every site is planned around how your buyers decide, then designed to stand apart.
Process
How I work.
Every step is custom. No templates, no page builders, no monthly lock-in.
Build
Fast, hand-coded pages. You preview privately and ask for changes.
Custom code, no templatesLaunch
Live on your own domain, set up for Google and for link previews on LinkedIn.
Yours to keep
About
Scali is a founder-led studio run by me, Fin, for founder-led businesses. You work with me from the first call to launch, so positioning, brand, design and code stay in one head and nothing gets lost in a hand-over.
Expertise is hard to show on a screen. My job is to make yours obvious: clear about who you help, backed by proof, and easy to take the next step with.
Fin
Founder, Scali
Founder, Scali
Free tool
Is your website losing you better clients?
The Outgrown Website Audit: the checklist I use on every site, built for founder-led B2B firms. Free, and you can do it over a coffee.
FAQ
Have a question?
What's your process, and how do revisions work?
We start with a 20-minute call, then I write the words for your site, then there's an optional design round of two to five mockups, then I build it. You can follow every stage in your client portal. Two revision rounds are included, talked through together on a review call, and nothing goes live until you've signed it off. If you want to add something along the way, I'll tell you what it adds to the price before I do it.
What should I budget for a custom website?
It depends on what the site needs to do. Sites start at £800 for a single page, £1,400 for 3–5 pages and £2,200 for 6–10 pages, and move with the design round, any brand elements you add and extras like bookings. Shops and bigger builds are priced after a call. Your quote shows three options side by side, and the price is agreed in writing before I start. If your budget is tighter, I'll suggest a smaller first version you can build on later. My first three clients get 35% off until 30 November 2026.
What timeline should I expect?
About 3 weeks for a one-page site, 5 weeks for 3–5 pages and 7 weeks for 6–10 pages, counted from our first call. You get dates for each stage before we start. Got a deadline? Mention it on the form and I'll tell you straight away if it's doable.
Do you do branding?
Yes, as part of the design phase. Every site is designed from your existing brand. If parts of it need work, you can add the brand elements you need: logo, colour, typography, imagery and tone of voice. Each one is priced in your quote, so you only pay for what you use.
Who do you work with?
Mostly founder-led B2B businesses that sell expertise: consultancies, fractional executives and advisers, and specialist professional, creative and technical firms. If you're outside that and think we'd still be a good fit, tell me about your business.
What makes Scali different?
You deal with me from the first call to launch, with no hand-offs. I write your words as well as build the site, you can check progress any time in your portal, and you own the domain, files and copyright at the end. If something simpler does the job, that's what I'll recommend.
What do you build sites with?
Every site is hand-coded in HTML, CSS and JavaScript from my own tested starting point, not dragged together in a page builder. It's hosted on Cloudflare, so it loads quickly and there are no plugins to keep updating. The code is yours, so you can move it anywhere.
Why not just use Squarespace, Wix or Webflow?
For some people that's the right call. The difference is you'd be fitting your business into someone else's template, paying them every month, and spending your evenings on it. I build yours from scratch around your business and brand, and custom code loads fast on any phone.
Next step
Tell me about your business.
Answer a few quick questions and my welcome pack lands in your inbox straight away, with a link to book a 20-minute call. If we're a good fit, I'll put your custom quote together.
Prefer email? hello@scali.co.uk